Amazon Handmade
Handmade Product Detail Page
Handmade is a boutique marketplace on Amazon for makers. I was lead product designer, responsible for UX and visual design of the Handmade experience. For this project, I looked at the content hierarchy of product pages on mobile, gathered existing research, and redesigned the mobile product page to better reflect customer buying behavior. Subsequently, I took these learnings and redesigned the desktop product pages.
Persona Creation
After an extensive, global research initiative, I created personas of Amazon customers who shop for unique items and are also customers of competitors like Etsy. Also used existing data from Product Detail Page research.
