Audible
Immersive Reading on FireTV
As a Sr. UX Manager at Audible, I was responsible for Audible integration onto Fire devices and e-readers. For FireTV, I defined the design strategy and pitched a proof-of-concept for an immersive kid reading experience on FireTV.
Worked closely with the Amazon Fire TV team on having Audible featured in Featured Apps & Games. Customer selects Audible app to open
I worked on copy as well as pulling in video content to tell the story of Audible
Worked on copy and pushed to leverage video from our marketing team to better tell the immersive story of Audible
Sign Up Flow
Customers encouraged to search for their free Audible book as part of their free trial. In this scenario, Julia has chosen kids best sellers category and chooses Where the Wild Things Are.
Trial Details
Trial acceptance and details. Let’s go!
Audiobook Added to Library
The selected book is now a part of Julia’s library
Immersive Reading for Kids
I pitched this immersive reading experience concept to leverage the power of Fire TV to help kids learn to read. From research, we determined that our customers who are parents longed for a video solution for their kids that didn’t make the parents feel guilty and would actually help young kids. Immersive picture books is a great solution.
