Product Design Leader
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VP Messaging

Virgin Pulse: Coach Messaging

Coach Messaging Project

Asynchronous and synchronous messaging is one of the biggest feature requests from Members. In 2021 we offered an asynchronous messaging modal to compliment telephonic coaching. I led a team of two designers and a PM to map out the experience, from blueprinting out our different uses cases, journey map, storyboarding and wireframes. Once we were confident in the direction, the designer continued with UX and visual designs.


Service Design Blueprint

Created blueprints to frame out key scenarios in the experience.


Journey map

Created an end-to-end journeymap between the Member and a Coach to ensure we weren’t missing any gaps.

Journey map of end-to-end experience


Storyboard of Member’s initial engagement with coaching


Messaging Center

Wireframe shows a Messaging Center for Members. They can see a bio of their coach, upcoming appointments, goal tracker, and recommendations.